Most purchased car brands by Latinos and Hispanics in the U.S.:
- Toyota
- Featured models: Toyota Camry, Toyota RAV4, Toyota Corolla, Toyota Tacoma
- Reason: Reliability, fuel economy, and a good reputation. In the US, Toyota enjoys a very important prestige for both the native population and the migrant population.
- Honda
- Featured models: Honda Civic, Honda CR-V, Honda Accord, Honda Pilot
- Reason: Durability, efficiency, resale value, and perceived quality.
- Chevrolet (Chevy)
- Featured models: Chevrolet Silverado, Chevrolet Equinox, Chevrolet Malibu
- Reason: Popularity in rural and urban communities, good price-quality ratio. Also, its good performance on all types of terrain.
- Nissan
- Featured models: Nissan Sentra, Nissan Altima, Nissan Rogue
- Reason: Affordability and variety of equipment options.
- Hyundai
- Featured models: Hyundai Elantra, Hyundai Sonata, Hyundai Tucson
- Reason: Competitive prices, promotions and guarantees.
- Ford
- Featured models: Ford F-150, Ford Escape, Ford Mustang
- Reason: Popularity of trucks and sports cars, plus being an iconic brand in the USA.
- Mazda
- Featured models: Mazda Mazda3, Mazda CX-5
- Reason: Attractive design, dynamic handling, and good perceived quality.
- Kia
- Featured models: Kia Soul, Kia Sorento, Kia Forte
- Reason: Attractive design, good guarantees and affordability.
Modelos específicos populares:
- Pickups y SUVs: The Ford F-150, Toyota Tacoma, and Chevrolet Silverado are in high demand, not only among Hispanics and Latinos, but also among North American citizens.
- Compact sedans and midsize sedans: Honda Civic, Toyota Corolla, Nissan Sentra, and Hyundai Elantra. For their reliability, fuel efficiency, and suitability for work in apps like Uber.
- SUVs and crossovers: Honda CR-V, Toyota RAV4, Nissan Rogue, Hyundai Tucson, and Kia Sportage. Their comfort for city driving and longer trips makes them ideal cars for family use.
Factors that influence the choice::
- Affordable prices and special promotions.
- Financing and credit options.
- Brand reputation and reliability.
- Cultural preferences and family usage.
- Model availability at nearby dealerships.
Aspect to consider
It’s important to keep in mind that these preferences can vary depending on the region, socioeconomic level, and other factors. Furthermore, the US car market is very dynamic, so trends can change over time.
